We Can Dramatically Change your Business!

All industries face similar issues including increasing data volumes, analytic demands and costs to maintain traditional data warehousing infrastructures are increasing each year.

Our industry solutions enable organizations to make better predictions about future risks and opportunities, more informed decision-making around the clock, spot trends and anomalies immediately, and make operational decisions more efficiently and affordably.  Our solutions can help you identify weaknesses within your sales, marketing and finance divisions. 

Our solutions answer the following questions:

• What do you wish you knew about your customers? (segmentations, forecasting, simulation, buying behavior, changes in preferences)

   

• What information would help you make better decisions? (when and what will customers buy in the future, cash flow forecasting, managing sales performance, inventory, etc.)

   

• How would better information about sales performance and marketing help you grow your business? (forecast, promotional effectiveness, simulation of things like marketing response based on different programs, optimization of marketing spend)

   

• Do you ever have scarcity or excess in product in your inventory? (clustering items that move together into groups and forecasting the behavior of those groups. Based on transaction data so items move between groups, but the rules for the group stay the same)

Banking and Financial Services

Hedge Funds and Trading Firms

Retail / e-Tail

Manufacturing / Distribution

Public Sector – Counties, Cities, Local Government

Colleges and Universities

Banking and Financial Services

• New Customer Acquisition – Solutions to help banks acquire new customers

• Relationship Deepening with Existing Customers – solutions to help banks develop existing customer loyalty.

• Customer Retention – Even with best efforts, there are customers who will reduce their spend and select competitor offerings.  These solutions are designed to anticipate these issues and proactively manage retention.

• Marketing Optimization – When deciding how to allocate marketing dollars, managers need tools to remove the complexity caused by trying to understand the performance of historical campaigns in changing market conditions.

Hedge Funds and Trading Firms

• Build platforms for modeling the behavior of complex portfolio of instruments – equity, derivatives, credit derivatives, CDOs, first to default baskets, etc.

• Develop strategies to minimize the impact of market‐to‐market volatility of a portfolio of hedging instruments (Credit Default Swaps, Credit Default Swaptions, and CDS Indexes)

• Risk Management – The central idea behind managing risk in a trading desk which buys and sells equity options is not to be overexposed to the price movement of a particular stock or to the maturity of a particular option.

Retail / e-Tail

Product and Price Analytics

• Product Selection
• Price Elasticity
• Product Co-movement
• Product Cannibalization

Sales and Marketing Solutions

• Customer Acquisition
• Relationship Deepening with Existing Customers
• Customer Retention
• Targeting for Special Offers
• Optimization of Product and Promotion
• Sales Management

Inventory Management Solutions

• Self-learning inventory management
• Purchasing management

Forecasting

• Forecast built on demand with transaction data
• Automated curve fitting

• Accurate at many levels of aggregation and requires only a small amount of transactions to run Quickly adjust to variance caused by exogenous factors

Manufacturing / Distribution

• Automate the power of suggestion.  Identify each consumer’s next likely purchase, based on their ever evolving behavior, and automatically shift your offer (marketing and point of sale) based upon real-time analysis of current purchase trends.

• Accurately forecast sales at SKU, brand, item type, store, city, state and other levels on demand.

• Leverage behavioral segmentation, the number one technique (defined by Gartner) to improve marketing effectiveness to accurately group customers

Public Sector – Counties, Cities, Local Government

Medicaid – advanced analytics, behavioral segmentation and data mining can help root out a major problem in government: Medicaid fraud

• Aggregate and cross correlate the masses of critical data from disparate sources in real time including documents, email, audio and video files, Internet, blogs, etc. 

• Simultaneous multi-dimensional segmentation identifies patterns camouflaged in a 1-dimensional segmentation solution.

Tax / Revenue – Help organizations identify and manage individuals who owe them money. 

• Data from disparate systems combined and compared to find individuals who were slipping through the revenue cracks

• Targeting excise tax non-filers by cross referencing federal tax return business income data with excise tax filings.

Law Enforcement

• Aggregate and cross correlate the masses of critical data from disparate sources in real time including documents, email, audio and video files, Internet, blogs, etc.

• Perform behavioral segmentation to isolate risk and threats, identify outliers and understand behavior within and amongst groups (simultaneous segmentation in multiple dimensions)

• Perform suspect behavior analysis to predict potential crimes and anticipate suspects’ behavior and movements

• Perform Complex Event Processing – to model and simulate possible trajectories of change

• Communicate real-time decisions and desirable actions effectively among all impacted persons and emergency personnel

• Provide increased transparency, accountability and community involvement in response plans for Health Care Emergencies, such as H1N1

Digital Media

• Understand patterns of Web behavior and leverage that data for targeted marketing

• How to use the behavior of a known population to find consumers in certain target demographic groups for whom we only have their behavioral data

• How to correlate viewership

• How to gain a basic understanding of the usage of various media outlets, or the population characteristics

• Understanding the effective allocation of ad revenue

• How to reduce the dimensionality of the data to isolate the key drivers of variance of consumer behavior

• Determine characteristics of an unknown sample based on its similarity to a known population in order to target potential customers with higher success rate.

Colleges and Universities

Campus Security

• Aggregate and cross correlate the masses of critical data from disparate sources in real time including documents, email, audio and video files, Internet, blogs, etc.

• Perform behavioral segmentation to isolate risk and threats, identify outliers and understand behavior within and amongst groups (simultaneous segmentation in multiple dimensions)

• Perform Complex Event Processing – to model and simulate possible trajectories of change

• Communicate real-time decisions and desirable actions effectively among all impacted persons and emergency personnel

• Provide increased transparency, accountability and community involvement in response plans for Health Care Emergencies, such as H1N1

Endowment Strategies

• Identify an optimal group of people to interview and derive subjective information regarding Donor behavior

• Understand and predict wealth capacity, assign propensity scores for individual gifts

• Leverage external sources of demographic and internal sources of peer data to understand the factors that influence giving

• Gather quantifiable insight based on facts and measurably accurate prediction, in order to focus resources on the key donor populations that will yield the best results

 Security

• Aggregate and cross correlate the masses of critical data from disparate sources in real time including documents, email, audio and video files, Internet, blogs, etc.

• Perform behavioral segmentation to isolate risk and threats, identify outliers and understand behavior within and amongst groups (simultaneous segmentation in multiple dimensions)

• Perform suspect behavior analysis to predict potential crimes and anticipate suspects’ behavior and movements

• Perform Complex Event Processing – to model and simulate possible trajectories of change

• Communicate real-time decisions and desirable actions effectively among all impacted persons and emergency personnel